Our goal was to elevate CaffeOwl’s brand identity by designing packaging and a menu that reflected the unique character of the café.
CLIENT
Caffeowl Coffee
ROLE
Branding, Packaging Design
RECOGNITION
CSS Award
YEAR
2024
WHAT WE'VE DONE
We designed new packaging and an intuitive menu for CaffeOwl. The packaging incorporated architectural elements from the café’s own space, blending its physical ambiance with its branding. The menu was crafted to be simple, easy to navigate, and aesthetically in tune with the café's vibe.
CREATIVE PROCESS
We started by immersing ourselves in CaffeOwl’s environment to understand its architectural design and the story behind the space. Drawing inspiration from its structure, we sketched initial ideas that reflected these elements in the packaging design. Through collaboration with the CaffeOwl team, we refined the concepts to align with their vision. The final designs seamlessly blended form and function, creating a cohesive brand experience across both packaging and menu.
RESULTS
The new packaging, featuring architectural elements from the café, helped create a deeper connection between the brand and its physical space. Customers responded positively, noting the unique and thoughtful design. The new menu also streamlined the ordering process, leading to quicker service and an improved customer experience overall.
CONCLUSION
Our collaboration with CaffeOwl successfully translated the café’s distinctive architecture into a visual experience through packaging and menu design. The results have enhanced the café’s brand identity, creating a more engaging and enjoyable customer journey.
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